VSP126 Nachbereitung des Verkaufsgesprächs: Entscheidung begünstigen

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Material zum Podcast: stephanheinrich.com/verkaufsgespraech Ein Verkaufsgespräch hat ein wichtiges Ziel, nämlich die Entscheidung des Kunden zu begünstigen. Wir wollen die Perspektive des Entscheiders genau verstehen und seine Sichtweise auf das Problem, dessen Auswirkung und seine Idee von einer Lösung aufnehmen. Und wir wollen seine spätere Entscheidung begünstigen. Dafür möchten wir ein ganz bestimmtes Werkzeug einsetzen: Den Visionsbrief.

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This episode is 12 minutes long.

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This episode was published on May 23, 2016.

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