VSP137 Besser präsentieren und emotional verkaufen

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Mehr Informationen: stephanheinrich.com/podcast Wir sollten alle emotional verkaufen! Ohne Emotion ist alles nichts wert. Diese These mag auf den ersten Blick übertrieben wirken. Bei genauer Betrachtung wird jedoch klar, dass tatsächlich jede Zahl und alle Fakten nur dann eine Bedeutung bekommen, wenn sie emotional bedeutsam sind. Menschen treffen Entscheidungen in erster Linie emotional und begründen sie später rational. Forschungsergebnisse aus aller Welt untermauern diese These immer wieder. Und dennoch finden wir in der Praxis des Geschäftskundenvertriebs überwiegend rationale und nüchterne Angebote.

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This episode is 12 minutes long.

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This episode was published on August 8, 2016.

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