VSP181 Kommunikation im Geschäftskundenvertrieb

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Kommunikation findet zwangsweise immer statt, wenn mindestens zwei Individuen aufeinandertreffen. Dieses Phänomen umschrieb der Kommunikationswissenschaftler Paul Watzlawick ziemlich passend mit den Worten: "Man kann nicht nicht kommunizieren, denn jede Kommunikation (nicht nur mit Worten) ist Verhalten und genauso wie man sich nicht nicht verhalten kann, kann man nicht nicht kommunizieren." Da verschiedenste Arten der Kommunikation einen Hauptaspekt der alltäglichen Arbeit im Verkauf darstellen, sollte sich jeder Verkäufer regelmäßig mit den wichtigsten Kommunikationsmodellen auseinandersetzen. Zum einen, um Kundenaussagen richtig deuten zu lernen, und zum anderen, um eigene Aussagen kundengerecht zu vermitteln. Mehr Informationen: stephanheinrich.com/podcast

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This episode is 18 minutes long.

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This episode was published on June 19, 2017.

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