VSP188 Soziale Bewährtheit

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Soziale Bewährtheit beschreibt die grundlegende Neigung des Menschen, anderen nachzueifern und ähnlich zu handeln. Ein solches Verhalten ist vor allem immer dann zu beobachten, wenn eine Situation unklar erscheint. Verkäufer können diesen Effekt nutzen, um potenziellen Kunden die Entscheidungsfindung zu erleichtern. Mehr Informationen: stephanheinrich.com/podcast

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This episode is 13 minutes long.

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This episode was published on August 7, 2017.

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