VSP190 Verknappung als Verkaufsmaßnahme im Vertrieb

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Vielleicht haben Sie schon einmal etwas von dem „Verknappungsprinzip" gehört? Vermutlich nicht exakt in diesem Wortlaut. Dennoch glaube ich, dass auch Sie bereits mit diesem Prinzip konfrontiert wurden. Alles, was nur begrenzt verfügbar ist, hat einen höheren Wert als beliebig verfügbare Güter oder Leistungen. Womöglich hat das Gefühl der Verknappung sogar schon häufiger dazu geführt, dass Sie eine Handlung vollzogen haben, die Sie unter anderen Umständen wahrscheinlich noch einmal überdacht hätten. Mehr Informationen: stephanheinrich.com/podcast

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This episode is 13 minutes long.

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This episode was published on August 21, 2017.

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