VSP193 Kundenakquise im digitalen Zeitalter

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Hat sich die voranschreitende Digitalisierung bereits auf die Kundenakquise ausgewirkt? Ist das viele Gerede über das digitale Zeitalter nicht längst ein überdrehter Hype, der wenig mit der Realität zu tun hat? Schließlich werden Geschäfte noch immer zwischen Menschen gemacht. Gerade im B2B – also bei Geschäften zwischen Unternehmen – wird es wohl kaum eine ähnliche Entwicklung geben, wie im Privatkundengeschäft, das heute bereits von Amazon & Co. dominiert wird. Mehr Informationen: stephanheinrich.com/podcast

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This episode was published on September 11, 2017.

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