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VSP220 Wie stelle ich einen komplizierten Sachverhalt einfach und verständlich dar? episode artwork

EPISODE · Apr 3, 2018 · 12 MIN

VSP220 Wie stelle ich einen komplizierten Sachverhalt einfach und verständlich dar?

from Verkaufen an Geschäftskunden · host Stephan Heinrich

Wenn es um "erklärungsbedürftige Produkte" geht, haben wir es fast immer mit komplizierten Sachverhalten zu tun. Vielleicht liegt das an dem Wort "erklärungsbedürftig", das den Eindruck erweckt, wir müssten unser Produkt erst erklären, bevor wir es verkaufen können. Und das ist fast immer ein Irrtum. Dieser Drang, etwas zunächst erklären zu müssen, kommt meist daher, dass Verkäufer zu viel Zeit damit verbringen, das Was und das Wie nachvollziehbar zu machen. Besser wäre es, zunächst das Wozu ausführlich zu verstehen.  Mehr Informationen: stephanheinrich.com/podcast

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VSP220 Wie stelle ich einen komplizierten Sachverhalt einfach und verständlich dar?

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How long is this episode of Verkaufen an Geschäftskunden?

This episode is 12 minutes long.

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This episode was published on April 3, 2018.

What is this episode about?

Wenn es um "erklärungsbedürftige Produkte" geht, haben wir es fast immer mit komplizierten Sachverhalten zu tun. Vielleicht liegt das an dem Wort "erklärungsbedürftig", das den Eindruck erweckt, wir müssten unser Produkt erst erklären, bevor wir es...

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