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VSP244 Wie spreche ich die Entscheider von Kunden effizient an? episode artwork

EPISODE · Sep 17, 2018 · 10 MIN

VSP244 Wie spreche ich die Entscheider von Kunden effizient an?

from Verkaufen an Geschäftskunden · host Stephan Heinrich

In der Regel ist es nicht schwer, irgendeinen Ansprechpartner in einem Unternehmen zu finden, dem man sein Anliegen unterbreiten kann. Aber es geht darum, den richtigen zu erreichen, und das ist normalerweise der sogenannte Entscheider. In der Marketingsprache bezeichnet man damit die Person, die beispielsweise die Entscheidung über den Kauf eines Produktes trifft. Warum es ausschlaggebend für Ihren Erfolg oder Misserfolg ist, ebendiese Person, den Entscheider, persönlich zu sprechen, dürfte auf der Hand liegen. Dieser Beitrag behandelt Strategien, wie es Ihnen gelingen kann, zum Entscheider vorzudringen und mit welcher Ansprache Sie ihn überzeugen können. Mehr Informationen: stephanheinrich.com/podcast

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VSP244 Wie spreche ich die Entscheider von Kunden effizient an?

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This episode is 10 minutes long.

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This episode was published on September 17, 2018.

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In der Regel ist es nicht schwer, irgendeinen Ansprechpartner in einem Unternehmen zu finden, dem man sein Anliegen unterbreiten kann. Aber es geht darum, den richtigen zu erreichen, und das ist normalerweise der sogenannte Entscheider. In der...

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