VSP338 Vertriebsstrategie

Welche Strategie ist besser: Die von SAP oder die von ALDI? Das klingt nach einer komische Frage, nicht wahr? SAP ist ein deutsches Vorzeigeunternehmen mit Weltruf. Und ALDI ist ein Discounter in Privatbesitz. Ok, ALDI ist ein paar Jahre länger am Markt. Aber wer ist erfolgreicher? Kann man das vergleichen? Die nackten Zahlen schon: ALDI hat circa doppelt so viele Mitarbeiter wie SAP und etwa den dreifachen Umsatz. Wenn also nur diese Zahlen gelten sollen, ist ALDI besser. Aber, kann man das so vergleichen? Hat ALDI die bessere Vertriebsstrategie als SAP? Woran sollten wir uns orientieren, wenn wir die Vertriebsstrategie für unser Unternehmen wählen? https://stephanheinrich.com/vertriebsstrategie/

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