VW Pranks the Media - on March Fools Day?

Craig's guest is Paul Eisenstein, Publisher of TheDetroitBureau.com.  They talk about Volkswagen's April Fools prank that actually did fool a number of automotive journalists...who are none too pleased about it.  The company issued a press release two days before the annual prank day, suggesting that they were changing the company name to "Voltswagen" to celebrate their investment into electric vehicles.  Despite many of us assuming it was indeed a prank or a marketing gimmick, the company convinced some of the reporters that called that it was a permanent change.    Craig and Paul also discuss criticism that GM has received about how much of its advertising dollars go to African American owned media companies.