W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls

We talk about planning and cover a bunch of topics including why labels are used in strategy as proxies for genuine knowledge, how our industry’s fetish with “insight” has caused so many to lose sight of our deliverables. And whether we ever really know enough to really know.

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This episode is 49 minutes long.

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This episode was published on March 15, 2022.

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