Waarom HEMA Rookworst Nooit Had Morgen Veranderen - #18

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

HEMA brengt de orginele rookworst is terug en dat is geen toeval In deze aflevering leer je waarom verandering niet altijd verbetering is en zelfs je merk kan breken.We beginnen bij HEMA en waarom de rookworst nooit had mogen verdwijnen.Van daaruit trekken we de lijn door naar drie merken die precies dezelfde fout maakten.van Tropicana veranderde de verpakking en verloor herkenning.naar Douwe Egberts veranderde het recept en verloor vertrouwen.HBO Max veranderde de naam en verloor autoriteit.Je ziet het door De Marketing Bril.De serie waarin marketingexpert Alex de Winter en ik, Gijs van der Spek, de actualiteit bespreken vanuit een marketingperspectief.

Episode metadata supplied by the publisher feed · Published Jan 30, 2026

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Waarom HEMA Rookworst Nooit Had Morgen Veranderen - #18

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