Waarom IDEAL Straks Niet Meer Bestaat - #029

from De Marketing Bril · host Gijs van der Spek en Alex de Winter

iDEAL verdwijnt. Na 20 jaar de meest vertrouwde betaalmethode van Nederland te zijn geweest, maakt het plaats voor Wero.Maar hoe vervang je een merk dat mensen niet eens meer zíen als merk?In deze aflevering van De Marketing Bril bespreken we de merkstrategie achter de grootste betaalrebrand van Nederland. Is de gefaseerde overgang een slimme zet… of verleng je daarmee alleen maar de verwarring?Je ziet het door De Marketing Bril.De serie waarin marketingexpert Alex de Winter en ik, Gijs van der Spek, de actualiteit bespreken vanuit een marketingperspectief.

Episode metadata supplied by the publisher feed · Published Apr 6, 2026

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Waarom IDEAL Straks Niet Meer Bestaat - #029

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