Waarom Jouw Content Niet Meer Werkt (Steel Onze Methode) - Laurence de Wilde

from Lotgenoten Podcast · host Jaro Knoppert & Koen Stam

Klik hier voor meer informatie: https://lotgenotenpodcast.nl/VandeSocials-413a 📱ALTIJD INTERNET OP REIS met Saily - download de app en krijg 15% korting met code ‘LOTGENOTEN’: https://lotgenotenpodcast.nl/Saily-412a Hoofdstukken 00:00 - Intro 02:29 - De kosten van slechte marketing (geld, tijd, gemiste groei) 06:21 - In het hol van de leeuw: werken als short-form specialist binnen grote agencies 08:27 - Ego vs. resultaat: 8k-shoot dicteert creatie i.p.v. klantresultaat 14:03 - Checklist: vier signalen van een slechte agency 1 7:30 - Attributie-valkuilen: dubbele telling & merknaam-ROAS 28:03 - Doelen stellen en behalen in marketing 33:37 - Een contentsysteem bouwen voor virality 46:07 - Effectieve contentpilaren ontwikkelen 55:54 - Tip-exploratie: 100 ideeën maken, de eerste 80 schrappen (diepgang - clichés) 1:03:07 - Een viraal videoscript schrijven (hook, tweede zin, CTA) 1:14:07 - Je contentcreatieproces structureren 1:18:58 - De waarde van een dedicated team Aflevering: 413

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This episode was published on August 10, 2025.

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