Wagyu Dreams: How Shmackwich Profited Off 1 Food Item

In this episode of Your Hero’s Journey, host Savannah Hart sits down with Midi, co-founder of SchmackWich, the Brooklyn-born brand putting a luxury spin on the classic chopped cheese. Midi shares how he launched his business during the pandemic, grew it through social media, and turned a side hustle into a full-fledged cultural staple. We talk about everything from pre-orders and pricing strategy to building community, staying consistent, and trusting your faith and vision—even when the odds feel stacked. Whether you’re a first-time entrepreneur, a creative hustler, or someone searching for purpose alignment within your business, this episode is packed with gems. Topics Covered: -Starting a food business during COVID-19 -Using social media to drive local sales -Leveraging the pre-order model to avoid startup expenses -Creating brand loyalty through relationships vs ads ✨ Follow Your Hero’s Journey for more real, purpose-driven conversations with entrepreneurs shaping culture on their terms.