【外刊英语精读】外卖商战 | instant retail war

E-tailers go big on instant retail电商平台加码即时零售E -commerce platforms bank on lucrative food delivery services电商平台押注高利润外卖服务China's instant retail sector is expected to see speedy growth as leading e-commerce platforms are banking on the lucrative on-demand food delivery services to drive new sources of revenue and reconstruct the traditional retail landscape, experts said.专家表示，随着中国主要电商平台押注利润丰厚的按需外卖服务，以推动新的收入来源并重塑传统零售格局，中国的即时零售行业有望实现快速增长。They called on enterprises to ramp up technological innovation, optimize logistics networks and improve delivery efficiency, while leveraging personalized recommendation methods and high-quality services to elevate the user experience. Meanwhile, authorities and industry associations should introduce relevant regulations and standards to promote the healthy development of the instant retail market.专家呼吁企业加大技术创新力度，优化物流网络，提高配送效率，同时利用个性化推荐方法和高质量服务提升用户体验。与此同时，主管部门和行业协会应出台相关法规和标准，促进即时零售市场的健康发展。Alibaba Group has recently upgraded its one-hour delivery platform and launched Taobao Instant Commerce, as part of a broader push to march into the fast-growing instant retail market. The service, which operates in more than 50 major cities across the nation, promises deliveries for various goods beyond food, such as electronics, clothing and flowers within an hour. The orders are fulfilled by Ele.me, Alibaba's food delivery unit. 阿里巴巴集团近期升级“小时达”配送平台，推出“淘宝闪购”，以进军快速增长的即时零售市场。该服务在全国50多个主要城市运营，承诺在一小时内配送食物及各种商品，如电子产品、服装和鲜花。订单由阿里巴巴的外卖子公司饿了么配送。To attract customers, Taobao is increasing subsidies and offering discounts on items like milk tea. The platform will make use of its advantages in online flagship stores, and strengthen cooperation with local warehouses and offline retail sites to cater to consumers' rising demand for speedy and affordable instant delivery services.为吸引客户，淘宝正在增加补贴，并对奶茶等商品提供折扣。该平台将利用其网络旗舰店的优势，加强与本地仓库和线下零售点的合作，以满足消费者对快速且实惠的即时配送服务日益增长的需求。adj. 负担得起的；价格合理的Alibaba's move came after e-commerce platform JD's entry into the highly competitive food delivery sector. JD has provided comprehensive support like low or zero commission fees to catering merchants who register on its platform, and stepped up the recruitment of full-time delivery riders.在阿里巴巴之前，电商平台京东也加入到竞争激烈的外卖行业。京东为在其平台上注册的餐饮商家提供低佣金或零佣金等全面支持，并加大了全职配送员的招聘力度。Food delivery platform Meituan has rolled out its instant retail service "flash purchases", vowing to provide 24-hour shopping services with deliveries finished within approximately 30 minutes. Customers can select from a wide range of products, including fresh produce, snacks, electronics, beauty items and pet care supplies. 外卖平台美团推出了其即时零售服务“闪购”，承诺提供24小时购物服务，配送时间约为30分钟。服务产品范围广泛，包括生鲜食品、零食、电子产品、美妆用品和宠物护理用品等。Instant retail refers to a model where shoppers place orders on online trading platforms, followed by retailers from brick-and-mortar stores executing door-to-door deliveries themselves or through third-party delivery platforms. An on-demand delivery order usually requires 30 to 60 minutes to be completed. Industry observers pointed out that the traditional e-commerce industry is slowing down, while the growth rate of the instant retail market is expected to stay above 20 percent.即时零售是指消费者在在线交易平台上下单后，由实体店零售商自行或通过第三方配送平台进行上门配送的模式。按需配送订单通常需要30至60分钟完成。行业观察人士指出，传统电商行业正在放缓，而即时零售市场的增长率预计将保持在20%以上。Meanwhile , Chinese authorities recently summoned major food delivery platforms including JD and Meituan, to address prominent issues related to competition in the food delivery sector. They called on platforms to comply with laws and regulations, fulfill social responsibilities, strengthen internal management, engage in fair and orderly competition, and safeguard the rights and interests of consumers, merchants, and delivery riders. The move is to promote the regulated, healthy and orderly development of the platform economy.与此同时，中国有关部门近日约谈包括京东和美团在内的主要外卖平台，解决外卖行业竞争相关的突出问题。他们呼吁平台遵守法律法规，履行社会责任，加强内部管理，进行公平有序的竞争，维护消费者、商家和骑手的权益。此举旨在促进平台经济的规范、健康和有序发展。前往小宇宙评论区与主播互动