WAIM #140: Robin Hilton of NPR's 'All Songs Considered'

Growing up in rural Kansas, Robin Hilton took a job in radio as a teenager mostly because it sounded cool. At fifteen, a pair of friends helped him land a weekend slot at a local station, and a career on the airwaves was born. The job came with almost no creative freedom as Robin stuck closely to a color-coded playlist for his weekend shows. Eventually, Hilton left the station for a more lucrative position at the local grocery store, but it would be far from the last time that he would grace the airwaves.After high school, Robin trucked off to the big city of Lawrence, for a stint at the University of Kansas. While there, he found his way to the college station where he eventually became a reporter. As a reporter, Robin went on to win more than two dozen awards for his work, as both a reporter and a newscaster, from The AP, the National Association Of Broadcasters, Public Media Journalists Association (then called PRNDI) and more. He eventually landed at NPR’s Morning Edition, where he worked as a Production Assistant before starting as the Assistant Producer for All Songs Considered in 2001.Hilton and Bob Boilen, then the head of All Songs Considered, worked to turn NPR into one of the most esteemed outlets for music curation and criticism. Their collective work at All Songs has been heard on hundreds of NPR affiliate stations, and has been downloaded by millions in podcast form. In 2008, Boilen and Hilton began co-hosting All Songs Considered. Since Boilen’s retirement in 2023, Hilton has taken over full hosting duties.Hilton has also been instrumental in the creation and growth of NPR’s incredibly popular and influential YouTube series, Tiny Desk Concerts. These stripped down performances, all happening in a small space at the NPR Music offices, have featured some of the most famous and exciting performers working in music today. The series focuses on raw, unfiltered performances, and have drawn more than 40 Million views, and have helped to launch careers of up and coming artists, to recontextualize the work of veteran performers.During our chat, Robin and I unpack the true cultural influence of radio in the 21st century, and we take a peek at the power of music in a fraught era. We discuss the art of the album in the age of the algorithm, while tackling the role of curation and criticism in a world where nearly all western music is available at the touch of a button.Robin shares his personal path from Kansas to the studios at NPR. We tackle the necessity for more listener investment in the digital age, and stare down the reality that our attention spans are getting shorter and shorter by the day. How are these waning attention spans affecting the way we listen to music? And we wonder if having easy access to so much music is perhaps diminishing the quality of our listening experience.Come join me for a fascinating chat with a radio lifer that still believes in the art of the album, the power of radio, and the true value of hard fought music discovery.Here now are me and Robin Hilton. Let’s get into it.Cheers,Matty C------------------------Thanks so much to Robin for joining me. You can find out all about his work at NPR’s All Songs Considered. The What Am I Making podcast is hosted, written, and produced by me, Matty C.Our theme music was written and recorded by David J. Baldwin.You can subscribe to our show wherever you get your podcasts. Please be sure to like, rate and review the show if you enjoy it.Our work is solely sponsored by listeners and readers like you. Please lend your support today with a paid subscription at whatamimaking.substack.com/. Now is a crucial time for new paid subscribers. Please step up and support the show.You can email the show anytime at [email protected]. You can also leave us a voicemail with your questions or concerns at speakpipe.com/whatamimaking Get full access to What Am I Making at whatamimaking.substack.com/subscribe