Wait… Non-Alcoholic Wine That’s Actually Good? How Amanda Thomson Built Noughty Wines in a Sea of Skeptics episode artwork

EPISODE · Apr 19, 2026 · 57 MIN

Wait… Non-Alcoholic Wine That’s Actually Good? How Amanda Thomson Built Noughty Wines in a Sea of Skeptics

from Nosedive · host Mara and Renée

Amanda Thomson from Noughty Wines is rewriting the rules of wine, how we celebrate and socialize… without alcohol.In this episode, Noughty Wines founder Amanda Thomson joins Nosedive to share how she went from champagne expert to one of the leading voices in the non-alcoholic wine movement. She breaks down what it really takes to build a brand in a category people doubted and why the alcohol-free shift is bigger than anyone expected.We dive into the rise of non-alcoholic wine, how Amanda built Noughty into a globally recognized brand, and the realities of navigating skepticism as a founder in a legacy/male-dominated industry. She opens up about resilience, the mental hardships of entrepreneurship, and why building the right network can make or break your journey.Because the future of drinking culture isn’t about what you’re giving up it’s about gaining a community of people who just want better options. In This Episode, You'll Discover:🧡 Amanda’s journey from champagne to non-alcoholic wine🧡 Why non-alcoholic wine is gaining momentum 🧡 The behind the scenes of building a beverage brand from scratch🧡 How to handle doubt, criticism, and industry skepticism🧡 The role of resilience and mental health in entrepreneurship🧡 What makes a good non-alcoholic wine vs. a bad one🧡 The power of networking and building the right support system🧡 How Amanda is shaping the future of alcohol-free drinking🔗 MENTIONED:✨Noughty Wines: www.noughtyaf.com✨NoughtAFs IG: www.instagram.com/noughtyaf✨10% off code for 1 full case (6 bottles): NOSEDIVEMIXEDLove what you’re hearing? Help keep the convo going - like, subscribe, comment - we appreciate you more than you know - catch you next time!Where to Find Us:✨Mara's IG: www.instagram.com/marademauro✨Renee's IG: www.instagram.com/heyreneeadams✨Nosedive IG: www.instagram.com/nosediveco✨Nosedive TikTok: www.tiktok.com/@nosedivecoEmail us: [email protected]✨10% off code for 1 full case (6 bottles): NOSEDIVEMIXEDSupport the show*Disclaimer: This podcast is for informational and entertainment purposes only and is not intended as medical advice; we are not licensed medical or mental health professionals.*

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Amanda Thomson from Noughty Wines is rewriting the rules of wine, how we celebrate and socialize… without alcohol. In this episode, Noughty Wines founder Amanda Thomson joins Nosedive to share how she went from champagne expert to one of the leading voices in the non-alcoholic wine movement. She breaks down what it really takes to build a brand in a category people doubted and why the alcohol-free shift is bigger than anyone expected. We dive into the rise of non-alcoholic wine, how Amanda ...

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Wait… Non-Alcoholic Wine That’s Actually Good? How Amanda Thomson Built Noughty Wines in a Sea of Skeptics

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