Waitrose CEO: How Challenger Food & Drink Brands Can Win and Build Profitable Partnerships with Waitrose - James Bailey,

 “How do you ACTUALLY win a listing at Waitrose?”“Why do brands get DELISTED?”“Can challenger brands STILL EXIST in a cost of living crisis?”“What should we ACTUALLY include a buyers deck?”Thrilled to welcome James Bailey, CEO of Waitrose as the latest guest.James’s career sparkles🥑 Buying Director at Sainsbury's’s, originated @Future Brands strategy, guided Year 1 execution, lead a team of 150.🥑 Executive Director at Waitrose & Partners - responsible for the #1 premium grocery retailer in the UK, responsible for £7bn+ turnover, 50k+ Partners, 300+ stores, £1bn+ e-comm business🥑 Non Executive Director at OGGS®, @HUNWine, LocalzON THE MENU1. Why Food and Drink Brands must Appeal to the Buyers HEART not HEAD in Early Conversations.2. How Waitrose Compete with Aldi, Lidl, Sainsbury’s, M&S - Grocery is 80% cut and paste. But 20% makes ALL the difference, Relentlessly pursue your unique differences.3. Why James Lives by the Mantra “Better to Die on Your Feet Than Live on Your Knees”4. Why Founders must STOP being a “Founder” when Negotiating with Buyers - Put Your “Business Cap” On and Be Ruthless5. Why Food and Drink Brands must Learn that Not Checking Availability is like Scoring an Own Goal6. The Future of Retail in Five Years: Why Technology will take a Back Seat and People Will Buy More Expensive FoodExtra Hungry? Subscribe to our Newsletter Hungry Friday Feast"... coming soon Hungry is fed by our utterly-wonderful sponsors: Mackenzie Jone, GS1 and Bowimi.GS1 UKYou’ve set the business up, the website is in development, got the bank account, what’s next? Barcodes! Get the barcodes for your products from GS1 UK from the start and don’t risk going with cheaper alternatives – it’ll cost you in the long run. Enjoy more than just barcodes and get 20% off your first year’s membership with GS1 UK by using the discount code HUNGRY20 at checkout.www.gs1uk.org/hungryLoved and used daily by Cawston Press, Rude Health, Lucky Saint, Minor Figures, DASH Water.  Get 50% off your first 3 months using the code: HUNGRY50%. Click this link🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)