Wake The Bear’s Kathryn Bean on TikTok’s E-Commerce Dominance, Channel 4’s Ad Platform Updates and Buzzfeed’s Social Island

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by research lead Mat Broughton and Kat Bean, head of media at agency Wake The Bear. They discuss TikTok Shop’s huge sales increase in the US, Channel 4’s plan to simplify its ad buying platform along with a relaunch of its streaming offering, and BuzzFeed’s plan to create a new social media platform which aims to counter the negative impacts of the current leading social apps.