WakeMed Shares Secrets to Success for Creating a Digital Patient Companion

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

When WakeMed Health & Hospitals sought to transform its digital front door strategy, leaders knew they wanted to create a true “digital companion” for consumers. In this session, find out how WakeMed found the right digital health platform and partner, developed an all-access digital engagement strategy, and engaged employees to build its platform and achieve measurable results, including over 9,000 active users a month and 250,000 sessions a year.

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This episode was published on December 1, 2022.

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