Walaa Alattas: Strategic Leadership and the Architecture of Global Brands

In this episode of Women of MENA — Spotlights, we profile Walaa Alattas, a visionary brand strategist and the founder of Project32 Creative Studio. With over 15 years of experience in brand transformation, Alattas has become a pivotal figure in the Middle Eastern design landscape, advising boards and government leaders on cultural influence and global positioning.We examine her extensive portfolio, which includes delivering 15.5 billion digital interactions for the Saudi Arabian Grand Prix and leading successful global campaigns for brands such as Godiva. The episode also highlights her role in shaping Vision 2030 initiatives and her commitment to advancing design leadership through her work as a founding member of the Graphic Design Association and her pursuit of an Executive MBA for Design Leaders. This spotlight explores how Alattas bridges the gap between creative execution and business strategy to build lasting cultural impact.