Walker & Company's Tristan Walker: 'We're building a flywheel of product excellence'

Created for BIPOC in mission and purpose, Tristan Walker’s health and beauty brand, Walker & Company, has been instrumental in shifting the norms of the beauty industry since its conception in 2013. At W&C, Black women and people of color hold the majority of leadership positions. It's changed the diversity in beauty aisles of department stores like Walmart and Target by putting razor and hair-care collections for all different hair textures on the shelves.  After almost a decade of simplifying beauty and grooming for BIPOC, hygiene and home goods corporation P&G acquired Walker & Company in 2018 for an estimated $20 million to $40 million.  Walker & Company's business has often been led by technology. But Walker, founder and CEO, said on the latest Glossy Beauty Podcast that, moving forward, the business will be led by culture.  Walker’s perspective on how closely culture affects business was instrumental in the creation of Bevel and Form, W&C’s grooming and beauty brands, respectively. And prioritizing the needs of BIPOC doesn't stop at W&C's products. W&C has partnered with various community outreach programs, like Urban Prep academies in Chicago, where it donated laptops for students forced to remote-learn during Covid. Plus, it provides free mental health resources on Headpsace for W&C customers.