Walking the path of most resistance

Featuring Jay Giraud Co-founder, Damon MotorcyclesIn this episode of High Agency, we sit down with serial entrepreneur and inventor Jay Giraud to trace a journey that spans from dropping out of high school and chasing dreams as a pro snowboarder, to raising nearly $200 million and taking companies public. Jay is best known as the co-founder of Damon Motorcycles, but his story is about much more than building revolutionary electric bikes. It’s about how failure, injury, and near-bankruptcy shaped his resilience; why most startups collapse by solving the wrong problem; and what it takes to spot opportunity where others only see obstacles. Jay’s path defies convention and reveals what it really means to live with high agency.⁠⁠https://www.jaygiraud.ca/⁠⁠ Hosted by Mo DhaliwalCEO Skyrocket Digital Software engineer turned marketer, Mo is an entrepreneur, cultural curator and technologist. In his role as founder and CEO of Skyrocket Digital, he helps clients with business, brand and technology to launch new ideas and grow their businesses. — High Agency: Conversations that Drive Growth and Transformation⁠Instagram: ⁠⁠https://www.instagram.com/highagencypod⁠⁠LinkedIn: ⁠⁠https://www.linkedin.com/company/high-agency-pod/⁠⁠X: ⁠⁠https://x.com/highagencypod⁠⁠TikTok: ⁠⁠https://www.tiktok.com/@highagencypod⁠⁠ — Presented by Skyrocket Digital ⁠https://skyrockdigital.com/⁠⁠Skyrocket is the digital agency for ambitious leaders. Our capabilities empower business and marketing leaders with the confidence to launch new initiatives, grow their brands, and undergo the transformation necessary to achieve breakthrough results.