Walmart’s Mean Girls ad aimed at gaining Walmart+ subscribers

Grace Sharkey - Stockout Community Host - FreightWaves - Lansing, MI https://www.youtube.com/watch?v=VfX-brlBH18 Walmart Black Friday Opened up Wed Nov 8, three hours early to Walmart+ subscribers Walmart+ $98 per year or $12.95 per month Around 12-20 million users based on various reports About 17% of US household penetration Prime is at 170 million is their Amazon Prime Made up 4% of the company’s “Other” income in the previous quarter Is their marketing focus as of last year Over the Summer, food stamp holders get it for half the rate Over 41 million ppl in US in 2022 Perks Free shipping online, free grocery delivery on $35, fuel discounts, free Paramount+ Whats the point: All the data can be used for Walmart Connect Walmart Ads Walmart Connect Revenue up 36% year over year in Q2 Advertisers were up 60% in Q2 vs Q1 See a 30% return on digital ads Ties to revenue for e-commerce up 24% year over year in Q2 Learn more about your ad choices. Visit megaphone.fm/adchoices