Walmazon Will Make Third-Party Supplement Certifications Valuable

from the Joshua Schall Audio Experience · host Joshua Schall

A common question I get asked by supplement brand owners is if third-party certifications are worth the investment? While my answer differs depending on the brand’s nuisance, I always mention one prediction that has marketing bending potential. What is this market bending potential and how likely will it happen? The answer to the latter part of that question might surprise you just how far along it already is...

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This episode is 11 minutes long.

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This episode was published on September 28, 2020.

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