Walt Leger Talks Mardi Gras, Rockin’ 1000 & NOLA Tourism

Walt Leger, president and CEO of New Orleans & Company, joined the show to briefly chat about the real business impact of Washington Mardi Gras. He explained how the annual event strengthens economic ties, boosts visibility for Louisiana tourism, and opens doors for long-term partnerships that benefit the city. Walt also highlighted the excitement around Rockin’ 1000 coming to New Orleans and how Mardi Gras season continues to drive national and international interest. From hospitality revenue to global branding moments, Walt emphasized how these cultural touchpoints fuel growth for the region’s tourism economy.