Walter Crosby Chats Sales and His Book Seven Critical Mistakes CEOs Make With Their Sales Organization

In this episode of Sales Made Easy, Harry Spaight talks with Walter Crosby, an expert on helping CEOs, entrepreneurs, and senior executives to scale their business, and also wrote a book on Seven Critical Mistakes CEOs Make with Their Sales Organization that Stop the Company from Scaling. Walter explains that although people in Michigan are enjoying the warm weather, activities like snowmobiling and ice fishing are not possible due to the high temperatures. Harry and Walter have some light-hearted conversation about ice fishing and global warming, before getting down to discussing sales.The conversation is about how to write ads for sales roles in a way that attracts the right people and repels the wrong ones. The speaker explains that ads should describe the situation, the type of person they are looking for, and speak directly to that person. This way, the reader will think that they are qualified and want to apply. The speaker also recommends that the ad should be honest about the skill sets and competencies needed to be successful in the role. Finally, they stress the importance of setting the right expectations and taking the time to get the right hire, as the cost of hiring someone who is not a good fit can be expensive.