Want Better Ads? Stop Selling and Start Storytelling

An episode of the High Voltage Business Builders Podcast podcast, hosted by Neil Twa, titled "Want Better Ads? Stop Selling and Start Storytelling" was published on June 25, 2025 and runs 26 minutes.

June 25, 2025 ·26m · High Voltage Business Builders Podcast

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Summary

Your brand doesn’t need more content… it needs more connection. In this episode, Neil sits down with Axel Arzola, a filmmaker-turned-brand strategist who has helped scale content for companies, influencers, and major YouTube channels like Impact Theory.They unpack what’s really working in content today, from “FaceTime-style” ads and emotional storytelling to using data to drive massive reach on YouTube and beyond. Whether you're a founder, content creator, or brand builder, this episode will shift the way you think about audience connection and creative testing.In This Episode, We Cover:✅ Why AI content can’t replace human storytelling✅ The rise of FaceTime-style content and how it’s outperforming flashy videos✅ Why you shouldn’t “fight the platform” when scaling content✅ How to build brand resonance by understanding your actual buyer✅ The value of running multiple creative angles—not just one big idea✅ How data and narrative work together to scale brand reach✅ Axel’s journey from Cuba to directing content for millions of viewersChapters:[00:01:32] Axel Arzola: From Filmmaking in Cuba to Brand Storytelling[00:02:00] AI-Powered Content Is Everywhere, but Is It Working?[00:06:00] Are We Entering the Era of Deepfake Conversations?[00:08:23] Can AI Be Useful Without Losing the Human Touch?[00:15:18] Building a Narrative That Resonates With Your Real Customer[00:18:00] The Secret to Better Product Research (Hint: Facebook’s Listening)[00:22:00] Why Data Should Inform Your Creativity[00:25:11] The Intersection of Filmmaking and Business Growth 🔗 Resources & Links:🚀 Build a Brand That Scales → https://www.voltagedm.com📘 Grab Neil’s Book: Almost Automated Income with FBA → https://www.voltagedm.com/bookntFollow Neil:LinkedIn: https://www.linkedin.com/in/neiltwa/Instagram: https://www.instagram.com/neiltwa/Facebook: https://www.facebook.com/neiltwa/X/Twitter: https://twitter.com/voltagefbaTikTok: https://www.tiktok.com/@fbabusinessbuilders🎧 Like This Episode?✅ Subscribe to the podcast for more stories from real entrepreneurs✅ Share this with someone who cares about their health or home✅ Drop a question or comment and keep the conversation going Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!

Episode Description

They unpack what’s really working in content today, from “FaceTime-style” ads and emotional storytelling to using data to drive massive reach on YouTube and beyond. Whether you're a founder, content creator, or brand builder, this episode will shift the way you think about audience connection and creative testing.

In This Episode, We Cover:
✅ Why AI content can’t replace human storytelling
✅ The rise of FaceTime-style content and how it’s outperforming flashy videos
✅ Why you shouldn’t “fight the platform” when scaling content
✅ How to build brand resonance by understanding your actual buyer
✅ The value of running multiple creative angles—not just one big idea
✅ How data and narrative work together to scale brand reach
✅ Axel’s journey from Cuba to directing content for millions of viewers

Chapters:
[00:01:32] Axel Arzola: From Filmmaking in Cuba to Brand Storytelling
[00:02:00] AI-Powered Content Is Everywhere, but Is It Working?
[00:06:00] Are We Entering the Era of Deepfake Conversations?
[00:08:23] Can AI Be Useful Without Losing the Human Touch?
[00:15:18] Building a Narrative That Resonates With Your Real Customer
[00:18:00] The Secret to Better Product Research (Hint: Facebook’s Listening)
[00:22:00] Why Data Should Inform Your Creativity
[00:25:11] The Intersection of Filmmaking and Business Growth

🔗 Resources & Links:
🚀 Build a Brand That Scales → https://www.voltagedm.com
📘 Grab Neil’s Book: Almost Automated Income with FBA → https://www.voltagedm.com/booknt

Follow Neil:
LinkedIn: https://www.linkedin.com/in/neiltwa/
Instagram: https://www.instagram.com/neiltwa/
Facebook: https://www.facebook.com/neiltwa/
X/Twitter: https://twitter.com/voltagefba
TikTok: https://www.tiktok.com/@fbabusinessbuilders

🎧 Like This Episode?

✅ Subscribe to the podcast for more stories from real entrepreneurs
✅ Share this with someone who cares about their health or home
✅ Drop a question or comment and keep the conversation going

Ready to stop trading time for money and build almost automated income with FBA? Visit https://voltagedm.com to learn how you can buy back you freedom by building your very own ecommerce empire!