EPISODE · May 13, 2025 · 32 MIN
Want More Clients? Master This Skill Most Lawyers Ignore
from Maximum Lawyer · host Tyson Mutrux
Watch the YouTube version of this episode HEREAre you looking for advice on how to become a better lawyer? In this insightful episode of Maximum Lawyer, Tyson chats with Steve Fretzin about the dual importance of legal expertise and business development for lawyers. Tyson and Steve discuss the importance of good development in becoming a lawyer, which includes multiple steps. Communication is a huge part of developing into a good lawyer. Though many lawyers tend to be sales people where they sell themselves as the best person for the job to clients, Steve emphasizes the need to get to know the client, what their needs are and how you can help them. Building that relationship ensures the client can trust you as their lawyer and know that you have their best interests in mind.There are a lot of opportunities for lawyers to take advantage of advancing technology. Whether it’s marketing, intake, writing up reports or conducting research, AI can be a game changer for lawyers. It is also important for AI to be used throughout a firm to ensure everyone is on the same page. Steve proposes firms have technology and AI embedded into policies to make sure employees are all following the same direction.Listen in to learn more!01:23 Lawyers as Service Providers 09:02 Concerns About Subscription Models 11:58 AI Implementation in Law Firms20:20 Mindset on Business Development 22:24 Partnership Dynamics27:33 Survival Strategies in Tough Times31:08 Accessing Resources and NetworkingTune in to today’s episode and checkout the full show notes here. Connect with Steve:Website Instagram Facebook Linkedin X
What this episode covers
Watch the YouTube version of this episode HEREAre you looking for advice on how to become a better lawyer? In this insightful episode of Maximum Lawyer, Tyson chats with Steve Fretzin about the dual importance of legal expertise and business development for lawyers. Tyson and Steve discuss the importance of good development in becoming a lawyer, which includes multiple steps. Communication is a huge part of developing into a good lawyer. Though many lawyers tend to be sales people where they sell themselves as the best person for the job to clients, Steve emphasizes the need to get to know the client, what their needs are and how you can help them. Building that relationship ensures the client can trust you as their lawyer and know that you have their best interests in mind.There are a lot of opportunities for lawyers to take advantage of advancing technology. Whether it’s marketing, intake, writing up reports or conducting research, AI can be a game changer for lawyers. It is also important for AI to be used throughout a firm to ensure everyone is on the same page. Steve proposes firms have technology and AI embedded into policies to make sure employees are all following the same direction.Listen in to learn more!01:23 Lawyers as Service Providers 09:02 Concerns About Subscription Models 11:58 AI Implementation in Law Firms20:20 Mindset on Business Development 22:24 Partnership Dynamics27:33 Survival Strategies in Tough Times31:08 Accessing Resources and NetworkingTune in to today’s episode and checkout the full show notes here. Connect with Steve:Website Instagram Facebook Linkedin X
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Want More Clients? Master This Skill Most Lawyers Ignore
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