Want to build a more powerful brand? Just ask.

I'm a firm believer in the power of USP's, or Unique Selling Propositions. USP's are, simply put, the intersection of what you think your brand does best, and what consumers believe it does best.  But how do you ask consumers what they see in your brand? And more important, how do you ask them if your brand's special sauce appeals to them?  In this episode, I dig into some of the tried and true methods I use to get the great insights.  I also bring aboard Neil Belenkie for additional perspective. Neil's business is helping companies position themselves for sale, or investment. In essence, he helps them discover their USP, and leverage that for great business results. Check out our conversation to get some inspiration for your own USP explorations!