Want to Build an Agency Worth Buying? Spend a Decade Saying Yes

While working full-time as a pharmaceutical sales rep, Bobby Dimovski noticed that medical professionals were: Always looking for new ways to grow their business. Usually 10 years behind on marketing trends. Hard to access (unless you were a pharmaceutical sales rep). Armed with this information and wanting to save for his kids’ college fund, Bobby founded a healthcare-industry marketing agency, 4MJ Social, in 2014.  He started by upselling his medical clients on marketing services like SEO and Facebook business profiles. Over 14 years, he expanded into a multi-client, full-service healthcare marketing agency doing web design, PPC, social media, and everything in between. Then a family member began suffering health issues. Bobby couldn’t put in the time to keep the business going. Rather than diminish his salary by hiring new management, Bobby wanted to unlock some extra cash from his decade-plus of work so he could take an extended break without worrying about money. Acquire.com had everything Bobby needed to find the right buyer for his business. Working with Acquisition Manager Ky Pratt, Bobby sourced the perfect buyer who understood his business and was willing to carry on his vision. The deal nearly fell apart when the financier pulled out, but Ky managed to keep all parties working together, and within a week, everyone was happy.  Tune in to this episode of Startup Acquisition Stories Podcast to hear Andrew and Bobby discuss: Why Bobby spent four years pursuing one of his largest clients (and what it took to land the deal). Why Bobby thinks all founders should ponder their seller financing limits before acquisition. Why always being completely transparent about your business attracts the best buyers. Bobby is just getting started and you can follow his journey on LinkedIn below: LinkedIn