Want to Improve Your Customer Relationships and Bottom Line? Put Yourself in Your Customers' Shoes Says CCO at Rigor

"The experiences start from the beginning; the customer has to start feeling that empathy from the beginning when they are prospects," says Francis Cordón, the first Chief Customer Officer at Rigor. Francis is a tech guy who made his way into customer service, taking on CX leadership in the company's newly created role. In this episode, Francis and I chat about the different tactics he has implemented during his 8 months at Rigor in order to improve customer relationships and facilitate customer-driven growth.