EPISODE · Nov 15, 2023 · 10 MIN
Want to reach Gen Z and Alpha? Answer this question first.
from The Insatiable Appetite · host The Hartman Group, Inc.
With all the buzz around Gen Z and Gen Alpha lately, it’s understandable if your team is eager to answer the question: “How do we reach them?” In this week’s podcast, our lead researchers challenge you to consider a different question first: “WHY it is so critical for food and beverage companies to understand these consumers?” From our POV, companies that can answer this question correctly will have a competitive advantage on: Crafting products that resonate on multiple levels — from flavor to valuesLeveraging technology the right wayPreparing to evolve with consumers Once you’re grounded in the “why,” insights and data on these generational cohorts become even more valuable. Our Q4 report, Taste of Tomorrow: Navigating Food through the Eyes of Gen Z and Alpha will uncover strategic implications for your business so you can ultimately answer the question: “How do we reach them?” Preview the Gen Z/Alpha studyIf you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.
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With all the buzz around Gen Z and Gen Alpha lately, it’s understandable if your team is eager to answer the question: “How do we reach them?” In this week’s podcast, our lead researchers challenge you to consider a different question first: “WHY it is so critical for food and beverage companies to understand these consumers?” From our POV, companies that can answer this question correctly will have a competitive advantage on: Crafting products that resonate on multiple ...
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Want to reach Gen Z and Alpha? Answer this question first.
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