Want to Sell More? Become a Customer Anthropologist

In this episode of SalesTV live, we talk to Ashley Welch, Co-Founder of Somersault Innovation, about how to leverage design thinking principles to build deeper client relationships and boost sales. Ashley shares her extensive experience working with high-tech sales teams from leading corporations like Microsoft and Salesforce, providing invaluable insights for any salesperson looking to elevate their game. Ashley explains the concept of being a customer anthropologist, focusing on thoroughly understanding your customer and your customer’s customer, utilizing techniques that design thinkers excel at, such as discovery and co-creation. Highlights04:37 Understanding Target's customer and their needs.08:15 Co-creating mindset results in customer-oriented actions.12:40 Empathy fosters connection, trust, and understanding.18:41 Key metrics include pipeline growth. SalesTV.live Mid-Day Edition broadcasts live on Tuesdays at Noon ET/ 9:00am PT. Join us for the latest thinking, engaging chat, and lively debate on the world of sales. Where Sales Meets Success. You can find a link to our upcoming live shows at https://SalesTV.live #DesignThinking #SalesTransformation #CustomerAnthropology #Sales #Pipeline #LinkedInLive #Podcast This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit salestv.substack.com