📖 Want to Win as a Writer in the Hypersatured Attention Economy?

Sol LuckmanRecently, on the heels of over decades of relative success as an indie author, I was having a conversation with a friend about the increasing difficulty of selling books in today’s hypersatured attention economy.I pointed out that compared to traditional or even POD publishing, it’s possible to earn much more with fewer sales by offering one’s work on a platform such as Substack.Case in point. Roughly two and a half years ago, I published the far-from-mainstream ebook of THE WORLD CULT & YOU exclusively here. You can see the approximated revenue since that time in the accompanying screenshot.The ebook of THE WORLD CULT & YOU (to say nothing of the audiobook) easily outperformed industry norms for other ways of publishing and did so without any of the following:• Book ads• Paid promotion• Influencer recommendations• Public reviewsThat means the figure in the above screenshot is pure profit from a single “fringe” ebook that would have had a hard time competing for mind share and wallet spend on Amazon—even in the (unlikely) case it managed to escape censorship or shadow banning. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit solluckman.substack.com/subscribe