WAP ep 057: Insights for Game Changers and Love, Hope, & Lyme with Fred Diamond

BARS from this episode: - why Fred created a sales institute while working as a fractional exec for Microsoft - how a podcast filled the seat at his sales training events - how to convert hundreds of podcast episodes into a book - the actual difference between marketing and sales - how to convert book buyers into partners that help him sell more books - three unique things Fred does to make his book stand out using direct response marketing - why Fred chose to write about Lyme disease from the perspective of family members and friends - how to collect candid pictures for social media that market your book - how his book on Lyme disease book creates sales opportunities for his business Books mentioned: Insights for Sales Game Changers by Fred Diamond Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know by Fred Diamond Man's Search for Meaning by Viktor Frankl The Big Leap by Gay Hendricks Fav quotes: "Only a life lived in serviced to others is worth living." - Albert Einstein "If you're going through hell, keep going." - Winston Churchill "If you believe you can or believe you can't, you're right." - Henry Ford Links www.freddiamond.com www.salesgamechangerspodcast.com www.lymedisease.org www.linkedin.com/in/freddiamond www.facebook.com/freddiamond