War & the World Cup: Navigating America's Global Sports Decade | Elevation Live! with Kevin Baron

The United States, host to the largest sporting event in history, "just invaded one of the participants and killed their their leader." That's unprecedented. For episode 3, we stop and ask what this means for sponsors, leagues, teams, athletes, and spectators. Is America ready for the decade of global sport? Not yet, says Travis Murphy, CEO of Jetr Global Sport + Entertainment, which operates across sports, immigration, business, policy, and diplomacy. Travis, a former official in the State Department's sport diplomacy division, talks to Kevin Baron about today's challenges facing the U.S, why sports diplomacy has become way more than "soft" power and how stakeholders are navigating geopolitics and war on the way to the playing field.