War Time vs Peace Time Leader - Casey Stanton - Fractional CMO Show - Episode #028

Your team won't always have good times so it's imperative to build strong foundations during that peacetime to survive when wartime strikes. Casey Stanton is providing you with a mental model to mold those foundations you need to help your team. You'll learn why you must build up systems during the good times, the keys to cultivating an effective and committed team, and how to make it through the toughest of times.   Takeaways: Use the "War Time/Peace Time" mental model to adapt to the situation you're facing as a leader. There are things you must do depending on the situation and if you don't do them, you're team will face burnout, won't be able to execute, and miss outcome goals. Times of peace are when times are good and the company is doing well and is profitable. Use this time to build repeatable systems! Look long-term at what kind of support and education the team needs. Is your team committed to their own education? A small step to foster this could be buying everyone a book and having a monthly book report. You want your team to take on the "solve bigger problems" mentality just as you are. In times of peace, encourage teamwork, both interdepartmental and cross-departmental. You need to see how well they can work together in peacetime. Also, lay the foundation of good communication cadences during times of peace. When things are good, you should be proactively depositing into the bank account of relationships that you have with every single person on your team. By being this kind of leader during peace, you will have the respect you need during war.  If you are a good peacetime leader, in times of war, you are able to ask people to work longer hours, load up their plates, and stress your systems.   You need to have your team in the foxhole with you so you can collectively push and fight together every day. This level of commitment is built on respect and sense of purpose.   Quote of the Show: "You won't hit your outcome goals in these times of war if you don't do the right things in times of peace"  - Casey Stanton   Links: Twitter: https://twitter.com/CaseyStanton LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://cmox.co/call   Shout Outs: The Ultimate Sales Letter by Dan Kennedy   Ways to Tune In: Amazon Music: https://music.amazon.com/podcasts/039bc2d6-c1b5-4ced-ac2a-437e69546e7c/fractional-cmo-show Apple Podcast: https://podcasts.apple.com/us/podcast/fractional-cmo-show/id1592740671 Spotify: https://open.spotify.com/show/1HGwnjsXA4c4gYQvj4w53E?si=bd6e0908e25749ec Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mcmFjdGlvbmFsY21vLmxpYnN5bi5jb20vcnNz?sa=X&ved=2ahUKEwjlpNDTveb0AhUXEFkFHaZcDtYQ9sEGegQIARAC YouTube: https://youtu.be/3dElW20xUyo