War to Win Minds Ep. One: How Emotional Ads HIJACK Brains

Episode One of The War to Win Minds: The Hidden Psychology of Political Persuasion. A limited series where PhD psychologist Lauren Goldstein and veteran campaign manager Matt Robison break down political ads to show the science behind how political campaigns fight and win the battle for our brains. In this episode: how one brilliant Kamala Harris ad explains the two pathways into our minds, and which one really works to win elections. *** WATCH ON YOUTUBE at https://youtu.be/ZDbNEHJ_pV4?si=9f4lHui08g0WG3je *** 00:00 Introduction: The Battle for Minds 1:03 Central vs. Peripheral Routes 4:26 The Central Route Explained 9:25 The Peripheral Route Explained 11:56 Analyzing Effective Political Ads 14:45 Kamala Harris's Ad Breakdown 21:52 Polling Insights and Strategy 25:00 Key Takeaways and Conclusion