Warp Records (Flying Lotus, Aphex Twin, Boards of Canada)

In this episode, I speak with Steven Hill, the head of North America and Global Marketing for Warp Records. We talk all about marketing for record labels; how to look outside of music for marketing inspiration; how artists are involved in the campaign in their own special way; and how marketing always starts with the art, the artist, and the music.Get ready for an electrifying episode as we dive into the dynamic world of Warp Records, one of the most influential and boundary-pushing record labels in the industry. Join us as we sit down with Steven Hill, the innovative marketing director of Warp Records, for a captivating conversation that will leave you inspired and energized. In this episode, Steven takes us on a journey through the visionary landscape of Warp Records, renowned for its groundbreaking roster of artists and cutting-edge electronic music. Discover the creative strategies and bold marketing tactics that have propelled Warp Records to the forefront of the industry. As Steven shares his wealth of experience, you'll gain unique insights into the ever-evolving nature of the music business. Uncover the secrets behind Warp Records' ability to stay ahead of the curve, constantly pushing boundaries and defying expectations. From cultivating emerging talents to fostering a sense of artistic freedom, Steven reveals the core principles that drive Warp Records' success. Prepare to be inspired as we explore the intricate relationship between art and commerce. Steven's passion for music shines through as he discusses the delicate balance of nurturing artists' creative visions while ensuring commercial viability. Gain a deeper understanding of the behind-the-scenes workings of a record label and the pivotal role of marketing in amplifying artists' voices. Join us on this exhilarating episode as we delve into the visionary world of Steven Hill and Warp Records. From mind-bending soundscapes to mind-blowing marketing strategies, this conversation will open your eyes to the immense possibilities that lie within the realm of electronic music.   Check out all of our resources on Record Label Marketing: http://otherrecordlabels.com/marketing   Check out our new Record Label Apparel: http://otherrecordlabels.com/merch