Warum SEO ein Teil von GEO ist - und nicht umgekehrt

What this episode covers

In der SEO-Welt sehen wir ein interessantes Muster: Die Optimierung für KI-Systeme wird als Unter-Disziplin von SEO betrachtet. Nach dem Motto: Das machen wir noch ein bisschen mit. Diese Sichtweise beruht auf drei zentralen Argumenten – die wir in diesem Artikel kritisieren. Aus unserer Sicht wird hier maßlos unterschätzt, wie groß der Wandel ist. Mit ein bisschen Anpassung ist es nicht getan. In Zukunft wird sich alles um die Sichtbarkeit und Relevanz in KI-Systemen drehen. Das „alte Google“ spielt eine wichtige, aber untergeordnete Rolle. &#x1F4C8 <a href="https://www.jaeckert-odaniel.com/seo-teil-von-geo/?utm_source=podcatcher&utm_medium=referral">Mehr Charts und Analysen zur Episode</a> &#x1F393 <a href="https://www.jaeckert-odaniel.com/geo-academy/?utm_source=podcatcher&utm_medium=referral">GEO Academy</a> &#x1F44B <a href="https://www.linkedin.com/in/fabianjaeckert/">Fabian auf LinkedIn</a> &#x1F44B <a href="https://www.linkedin.com/in/benjamin-o-daniel/">Benjamin auf LinkedIn</a>

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This episode was published on September 22, 2025.

What is this episode about?

In der SEO-Welt sehen wir ein interessantes Muster: Die Optimierung für KI-Systeme wird als Unter-Disziplin von SEO betrachtet. Nach dem Motto: Das machen wir noch ein bisschen mit. Diese Sichtweise beruht auf drei zentralen Argumenten – die wir...

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