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Sep 22, 2018 14 min

Warum Servicekataloge scheitern

from MSP-Servicefabrik Hosted by Robert Sieber

Es geht schneller als Du denkst: Du baust einen Servicekatalog auf und er entfaltet nur wenig oder gar keine Wirkung. Fast jedes Unternehmen hat das schon mal erlebt. Ich möchte heute mit Dir über sechs Ursachen für das Scheitern eines Servicekatalogs sprechen. Der Servicekatalog ist "nur" ein Werkzeug - was damit einhergeht ist eine Orientierung auf den Kunden und die Leistungen, die wir für ihn erbringen. Deswegen ist der Servicekatalog so wertvoll. Deswegen ist es schlimm, wenn er scheitert.

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The MSP Show The Digital Nomad Podcast Where can you turn to speak with the movers and shakers in the IT industry? The MSP Marketing Show is your source for up-to-date business info. MSP Unplugged Paco Lebron MSP Unplugged is the weekly podcast for growing MSP owners running shops under $1M with 10 or fewer techs. Each week, our hosts sit down with MSP owners, operators, and the vendors who serve them for real, unfiltered conversations about what's actually working: growing revenue and landing better clients, cybersecurity, AI and automation, sales and marketing, and leading a team without burning out. Watch on YouTube or listen wherever you get podcasts. Business of Tech: Daily MSP News & IT Services Analysis MSP Radio, Dave Sobel, Managed Service Provider (MSP) Industry Analyst Vendors are rewriting the rules on MSPs faster than anyone can track — pricing, partner programs, liability, and now AI. Business of Tech is the daily MSP news briefing that tells you what changed and what it means for your business.Every weekday, channel veteran Dave Sobel picks the MSP and IT services news that actually moves your margins, contracts, and risk, and answers the one question that matters: Why do we care? No vendor cheerleading and no press-release rewrites — independent analysis for managed service providers, IT services leaders, and the vendors who sell to them.Short daily episodes keep you current in about 15 minutes. Longer interviews go deep with MSP owners, investors, analysts, and channel executives on where the managed services market is heading.What this MSP podcast covers:• AI for MSPs — AI pricing and consumption billing, AI liability and governance, and AI agents in the service desk• MSP pricing and profitability — per-user vs. usage-based pricing, margi SMB Community Podcast: Business Advice for Small MSP Owners Dave Sobel, Amy Babinchak, Small Biz Thoughts, James Kernan Running a small MSP means being the CEO, the sales team, the HR department, and the escalation tech — usually in the same afternoon. The SMB Community Podcast is where MSP owners get straight answers on the business side of running an MSP.Every week, Amy Babinchak, and James Kernan — MSP owners and advisors from the Small Biz Thoughts community — take on the questions small MSP owners actually ask: How should I price? When do I hire? Should I give a proposal at the first meeting? What is my MSP worth? No vendor pitches and no theory — practical advice from people who have run, grown, and sold IT businesses.What this MSP podcast covers:• MSP sales and client growth — the MSP sales process, proposals, price objections, referrals, local marketing, and choosing a CRM• MSP pricing and agreements — MSP pricing models, single plan vs. tiers, price increases, managed service contracts, margins, and cash flow• Leading an MSP team — MSP hiring, tech compensation and commissions, accountabil

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This episode is 14 minutes long.

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This episode was published on September 22, 2018.

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