Was passiert psychologisch beim Bezahlen? (#114)

from #PaymentPower – Tipps & Trends zum bargeldlosen Bezahlen

Der Einkaufsvorgang kann bei Kund:innen viele Emotionen hervorrufen: von der Euphorie über das gesicherte Lieblingsstück über die Peinlichkeit eines gescheiterten Bezahlvorgangs bis hin sogar zum Schmerz, wenn das Geld über die Ladentheke wandert. Das bestätigt Prof. Dr. Hanna Schramm-Klein, die uns die Welt der Einkaufspsychologie näherbringt. Welche Faktoren dabei wirken und wie Händler:innen für ein durchweg positives Einkaufserlebnis sorgen können, erzählt sie anschaulich in dieser Folge. Fragen und Wünsche zum #PaymentPower Podcast gerne an: [email protected]

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This episode was published on January 12, 2026.

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