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Was treibt User-Engagement? - mit Doreen Sacker von Opinary

EPISODE · May 19, 2022 · 26 MIN

Was treibt User-Engagement? - mit Doreen Sacker von Opinary

from OMR Media · host Pia Frey

In dieser Folge zu Gast: Doreen Sacker, Data Scientist bei Opinary. Opinary ist ein Online-Tool, das Umfragen in passenden Artikelumfeldern platziert und über das Leser:innen online ihre Meinungen abgeben können. Und Doreens Job dabei ist Programmieren - deshalb kennt sie sich besonders gut damit aus, wie zufrieden die Menschen mit Annalena Baerbock sind oder wie sie zum Tempolimit stehen. Es geht um die Frage, was Doreen bei ihrer täglichen Arbeit über die Menschen und ihre Meinungen lernt. Bei welchen Themen ist die Gesellschaft besonders meinungsstark? Welche Faktoren entscheiden darüber, ob die Leute ihre Meinung äußern wollen? Welche Rolle spielt das Umfeld - Stichwort ZEIT oder Gala -, in dem eine Frage gestreut wird? Und gibt es das berühmt-berüchtigte “Sommerloch” auch beim User-Engagement?

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Was treibt User-Engagement? - mit Doreen Sacker von Opinary

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