EPISODE · Mar 21, 2023 · 18 MIN
Was Your Old Man Right?
from The Rethink Marketing Podcast · host Colin Jeffries & Paul Frodge
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the payoffs of embracing "dadness" by brands. Old wisdom said to accentuate pain points to solidify product need. More recent marketing and sales strategies advocate for playing it cool and letting our customers self-discover their need. How do we shine a light on real pain points and prove true costs or risks of not taking action? If case studies won't do the trick, do news stories help? What is the right amount of pressure to apply to prospects in this day and age? All this and more on this week's Rethink Marketing Podcast! You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the payoffs of embracing "dadness" by brands. Old wisdom said to accentuate pain points to solidify product need. More recent marketing and sales strategies advocate for playing it cool and letting our customers self-discover their need. How do we shine a light on real pain points and prove true costs or risks of not taking action? If case studies won't do the trick, do news stories help? What is the right amount of pressure to apply to prospects in this day and age? All this and more on this week's Rethink Marketing Podcast! You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at rethinkmarketingpodcast.com where you can learn more about the show or just peruse our guest list and episode library. Contact the show by emailing [email protected]. Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt! Just include size and mailing address with your comments. Thank you to Arrasmith Promotions for making today’s episode possible! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Was Your Old Man Right?
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