Waste World - Episode 65: J.T. Marburger on Tracking Recycling Beyond the Bin

In this episode of the Waste World Podcast, Gage Edwards chats with J.T. Marburger, CEO of Circular Solutions, about the importance of recycling verification and how better data can help improve transparency across the industry. The podcast centers on the company's deployment of its Circular OS™ platform at the Indianapolis 500, where Circular Solutions tracked beverage containers from collection through downstream processing to verify what was actually recycled. Marburger explains that while recycling performance is often estimated or self-reported, his company is focused on providing auditable data that gives venues, brands and event organizers a clearer picture of material recovery and diversion outcomes.Marburger also highlights the challenges of tracking materials at large-scale events and the industry's continued reliance on manual processes and fragmented reporting systems. He discusses how technology can help bridge those gaps by validating material flows, documenting recycling outcomes, and increasing confidence in sustainability claims.Be sure to follow and subscribe to the Waste World podcast on Spotify and other podcast services. Also, watch the video version of the Waste World podcast on WasteExpo’s YouTube page.