Watch Influencer Brynn Wallner explains how a new generation is buying watches

Brynn Wallner represents a new and important generation of watch influencers who, in a relatively short time has made a big impact. Brynn has opened a fun and exciting world sharing images of celebrities, and particularly women showing how they wear their watches on her Instagram and website @dimepiece.co. Brynn’s introduction to watches started when she was working in Sotheby’s marketing department writing content for the watch department, but the experience was short-lived as the pandemic hit and with it went her job. Fortunately for the watch world, her time at Sotheby’s ignited the realization that watch social media was disproportionately masculine and she set forth to change that. Most importantly, she brought humanity to the watch world meaning that she understood that the person wearing the watch, and how the watch fits into their lifestyle is just as important as the watch itself. Consequently, wrists shots of watches are accompanied by the person wearing the watch. The person wears the watch, not the watch wears the person. In addition to her social media activities, including her own podcast series “Killing Time’, Brynn has smartly leveraged her watch observations into paid partnerships with, among others, eBay and The RealReal and she curates’ vintage and pre-owned watch collections for sale on her own website with @foundwell. Brynn speaks candidly with Tania Edwards about her entry into the watch world, what she has learnt so far, and where she sees the industry going, especially for women's watches.