Water Bottle Identity

Back in the school days of today’s parents and grandparents, one’s thirst was quenched by a visit to one of a school’s many wall-mounted water fountains, and you sometimes had to wait in line! While bottled water has been around in some form since the sixteen-hundreds, it wasn’t until 1994 that Pepsi began test-marketing it’s filtered water brand, Aquafina. Now, single use plastic bottles are everywhere, and many schools have shut down the communal drinking fountain. Now, kids see their water-drinking habits as an opportunity to make an identity statement through personalized fifty dollar water bottles. Last year it was Stanley that reigned. Now, Stanley is so yesterday, with the Owala, Hydro Flask, and Lululemon bottles bringing the status. Parents, the water-bottle craze offers you a great opportunity for spiritual nurture, as you help your kids understand the push and pull of peer pressure, the influential power of marketing, and the need to find identity in Christ, and not a water bottle!