Water Industry Trends 2025: What 153'482 LinkedIn Ads Reveal

Wanna see the Future of the Water Industry? Listen to this! More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/ A big thanks to my sponsor, SimpleLab! https://gosimplelab.com/ I know the future - so let me share it! Indeed, yes, I did it again: I drowned myself in 153'482 LinkedIn ads for the keywords "Water" and "Wastewater" from Q2 to Q3 2024 (using a “slightly homemade” scraping approach - please forgive me, LinkedIn!). I did so, looking for the signals companies believe will make them money in 2025 - that's how I know the future. Why ads, you ask? Well, for a simple reason: businesses rarely burn ad budgets on dead-ends. So, if they’re paying to talk about it, they must see an ROI! Here’s the executive summary of what I learned: that's hopefully enough to give you plenty of conversation starters and investment hints! 🎙️ Subscribe and Listen to the Don't Waste Water Podcast HERE 🎙️ Podcast Channel: @dwwpodcast Main Channel: @AntoineWalterDWW Smartlink: https://smartlink.ausha.co/dont-waste-water Website: https://dww.show/podcast/ 🙋 QUESTION: What would you like me to cover next? ⏰ TIME CODES ⏰ 00:00 Why and How I Investigated LinkedIn Ads 07:27 Where is the Real Money Flowing? 10:44 What's behind the buzzword Innovation? 13:53 Which water crisis are companies betting on? 17:03 Sponsor: SimpleLab 17:56 Who's Hiring? And for Which Roles? 21:08 Utilities vs Tech Providers 23:16 What's Overlooked or Oversaturated? 26:18 How are Events shaping the Conversation? 29:00 Which buzzwords lead the Narrative? 31:55 Overall Patterns & FInal Thoughts #WaterTech #WaterIndustry About this Podcast: Welcome to the (don't) Waste Water podcast! In each episode, Antoine Walter from DWW Media shares water, wastewater & water entrepreneurship stories. This show will teach you the water industry like you've never seen it. If you're asking how the water sector will overcome the water crises ahead, this video is for you.Hosted on Ausha. See ausha.co/privacy-policy for more information.